Carlita is a nutritionist and personal trainer. She helps women get into the best shape of their lives with dance classes that feel more like fun than exercising and meal plans that are both yummy and nutritious.
Carlita created a new Booty Workout program designed to help her clients achieve voluptuous glutes without the need for a Brazillian Butt Lift. Her goal was to get class signups for her new Booty Workout program before it officially launched.
I created a sales email sequence she could share with her existing email database. Her copy was written in a fun, casual tone with heavy references to pop culture. I also included African American Vernacular (AAVE) in some of the emails since it correlates to your brand voice and tone.