Inappropriate Moments is a hilariously fun, off-beat e-commerce store selling t-shirts and home decor.
The challenge was to create a brand that is unique and fun.
We came up with the name Inappropriate Moments because their mission is to help people feel comfortable in uncomfortable situations. We created a name and brand voice that reflects their unique and often satirical humor. The brand hopes to give its customers permission to say how and what they feel without having to speak a word.